Marketing & Advertising Services

It is important not to neglect the marketing aspect if you want your business to be a success - a website or storefront is not enough. This is regardless of whether you are selling items via an e-commerce website, or gaining customers in a new market segment. We offer many different marketing services - from print marketing to search engine marketing and online ad buys. With a thorough understanding of your business, WolfSmith Media is able to provide the winning marketing strategy for your business.

Search Engine Marketing (SEM)

Competition for the #1 search engine ranking is often tough and sometimes it's hard to maintain your top position. However, most search engines provide ways for you to supplement a low ranking with paid sponsored advertising. These are the ads that appear on the top and sides of your search results. Through Google adWords, Microsoft adCenter for Yahoo & Bing, Ask Sponsored Listing and others. Because these search engines are connecting users with specific information, you are able to specifically tailor your SEM campaigns by matching exact keywords, geographic locations, age groups and many other essential demographics. This means that you are able to target users of your target market segment.

Pay per click/Cost Per Click (CPC) Advertising & Online Marketing

There are other online marketing opportunities in addition to SEM. These include social marketing, web page banners and online ad buys, newsletter & email marketing, pay-per-click advertisements and online media. The web has many different marketing avenues to offer, and they are often fairly inexpensive when you consider the potential return on investment. Though the web offers many new ways to market your brand, it is important not to neglect the traditional print materials for a marketing a business.

Website Analytics & Online Marketing Campaign Consulting

It is important to know your website's strength's, and recognize where there is room for improvement. To do this you must analyze your website traffic; know your users, where they came from, which keywords they used to find you - and more importantly, which keywords they didn't. To know which online ad or search engine marketing campaign is delivering a return on investment is extremely valuable. They help shape changes and adjustments for future marketing strategies and targeting. The average web user has a short attention span; WolfSmith will diagnose what messaging is taking advantage of this brief chance.

Website & Internet Copy Writing

Well-written copy, including the necessary keyword and link placement can have a great affect on your website's search engine ranking. The Search Engine Optimization term is often broadly used to include web site copy writing. When referring to it in this scope, the importance of keyword and link placement is stressed. While anyone can compose a page filled with keyword heavy verbiage, poorly written copy can have an adverse affect on your brand's image. Not only is WolfSmith Media staffed with great code writers, we are also great copy writers as well. Keyword and link placement to address your natural search engine ranking — and professional copy to support your corporate identity.