When we are on a Global event, we know our needs and the needs of the client are well represented. It is truly a pleasure to work with this group of professionals.
John Sweeney, CEO Mobile View
RED BULLRED BULL
OBJECTIVE:
Launch of Red Bull brand in US market. Drive brand awareness, product trial and communicate brand personality
APPROACH:
Create and produce unique programs that compliment and enhance the Red Bull brand - programs that become synonymous and unique to Red Bull in consumers eyes.
RESULT:
GEM and Red Bull have been partners since our inaugural US event in ‘97. Capitalizing on our approach and philosophy, Red Bull has asked GEM to concept, consult, design and produce over 30 programs to date. We have been an integral marketing partner helping drive Red Bull’s US sales to over 1 billion cans sold annually. Based on our understanding of the Red Bull brand, we have become more than just an event producer, we’ve become a true marketing partner - concepting, designing and implementing programs true to the RB brand.
