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I have worked with the GEM crew on more than 10 major projects for Red Bull. Their successful performance, uncompromising attention to detail and ability to solve problems quickly, creatively and effectively are the terms of their unflagging successes for us.

Patrick Angel, Director of Event Marketing
Red Bull North America

BUD LIGHTBUD LIGHT

OBJECTIVE:
Support Anheuser-Busch and Nor Cal Beverage’s winter marketing plan through:

	On-premise promotional and merchandise efforts
	Improved desirability of beer
	Emotionally connecting with friends
	Encouraging trial and conversion of Anheuser-Busch brands
	Consumer and market feedback

APPROACH:
Capitalize on Tahoe’s destination market appeal and “feeder” market influence. Make the connection between Anheuser-Busch brands and having a good time with friends.

	On site branding
	Trained, professional Anheuser-Busch Ambassadors
	Branded Promotional Giveaways
	Snowboard giveaway
	Interactive games
	Off premise tie-in through distributor partnership

RESULTS:
13 week program executing 80+ on-premise events throughout North and South Lake Tahoe. Bud Light became the Apres Ski beer of choice:

	422 cases sold during promotions
	7,500 of direct consumer interactions with the Bud Light brand
	18% increase in Bud Light sales following promotion
	Program Extension into prestige event: Jabra X-Jam

Through GEM relationship, the Bud Light became the Official Beer sponsor of the 2006 Jabra X-Jam.

Please visit our partner:
http://www.budlight.com