GEM has successfully planned and executed everything from bar promotions to large special events across a number of clients ranging from beer to dog food.
Kevin Robb Ryan Partnerships, Account Director
OUR APPROACHOUR APPROACH
When was the last time you made a purchasing decision because you were a certain age, race, sex, income level? Exactly. Our campaigns focus on people - their emotions, aspirations and self- concepts - things that drive their purchasing behavior. Generally, consumers purchase products that make them feel good, inspired, enriched and fulfilled. They don’t purchase them based on being a 34 yr old white female making between $50 - $74k a year. The “people factor” is a driving force in our ideation and implementation phase of building a campaign. After all, the people are the ones purchasing your product, not their demographic.
What parameters exist that we must adhere to?
What is the current position of your brand?
What direction are we going, is it the right direction?
Define your existing customer, your competition?
Define success.
The final step once your campaign design has been finalized
Based on the foundation work and research already completed, our campaign will be targeted and focused to reach the audience most likely to adopt and accept your brand
Our team of experts will be extensively trained, not only on the campaign goals and tactics, but on your brand and product as well. This ensures true brand ambassadorship guaranteeing consistent and positive brand messaging.
The result: a highly focused, very targeted campaign reaching the right consumer, at the right place, at the right time
